「私はあなたがDMに応えて、2回目来てくれたことが、こんなにもウレシイねん！」ってな接客をすると、隣にいる新規客は、「この店って、2回目来たらこんなに喜んでくれるんや！」と感銘し、「オレも絶対DM持ってまた来よう」と思ってくれます。これは、愛顧客育成の近道です。

— 2度目は特別扱いせなアカン（3） - 日経レストラン　ONLINE - 目指せ繁盛店！川野秀哉の愛される店の理由 (via sayama)
2007-04-19 (via yasaiitame) (via mcsgsym) (via dontrblgme) (via dannnao) (via suzukichiyo)

sayama suzukichiyo

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